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Case studies Expert training with an industry professional

 

Introduction:
This is not meant to be an exhaustive list, I have trained too many people to list them all. But the following are typical case studies from the clients that I have served over the last tewlve years. If your needs are different, no problem, just let me know.

 

1. Graphic Designer
QuarkXpress (intermediate)
MG has been using Quark for some time but only in a limited capacity which is fine for his present job. However he wants to broaden his horizons by developing his knowledge and skills; to confirm that what he knows is correct; to explore better ways of doing things and fill in the gaps.
Recommended course duration:
1 day Quark course.
Outcome:
At the end of the day MG was a master page layout artist

3. Photographer
Dreamweaver and Photoshop (beginner)
RP is a professional photographer specializing is abstract prints which he sells. He already had a sophisticated successful web site created for him and he wanted to better understand web design so he could update his site himself. He also wanted to use Photoshop to scan and output his images using a high end inkjet to specialized paper. He also needed to upgrade from an iMac. Prior to this he only used computers for e-mail and writing letters.
Recommended course duration
Photoshop 1 day
Dreamweaver 1 day
2 hrs on computing and Macs in general
2 hours follow up to review certain issues

Outcome
RP successfully scans, corrects and outputs beautiful prints from Photoshop and produces versions suitable for the Web and updates his own web site. He also now archives and backs-up his priceless files to an external hard drive, can confidently buy knew equipment and install his own memory chips.

5. Art Director
Quark, Photoshop Illustrator and Web Design Intro.
When JG's career started there were no Macs. He typically has artworkers and designers do artwork for him but he wanted to know more about the programs themselves and their possibilities but did not need to become expert at using them. He found it difficult to acquire this knowledge in the work place because different people seemed to tell him different things – he needed to know about things from the correct technical perspective.
Recommended course duration:
Photoshop 1 day
Dreamweaver/Web design 1 day
Illustrator 1 day
Photoshop 1 day
Outcome:
JG now has in in-depth understanding of each program its possibilities and limitations and how they relate to each other. All his questions were answered. He feels things have fallen into place and he better understands the terminology. This will allow him to communicate better with his suppliers. He has also had some hands-on experience using the programmers himself under expert tutelage.

7. Graphic Designer
Illustrator, Dreamweaver and Photoshop (intermediate)
MK has a degree in graphic design but has worked in an environment where she used QuarkXpress all the time and Illustrator only for a specific type of task. She never uses Photoshop. As a result her Illustrator skills have become rusty and out of date and she needs to learn Photoshop to develop her career further. She also wanted to learn all about Web design to the point where she could build and manage sophisticated sites.
Recommended course duration:
Photoshop 2 days
Dreamweaver 2.5 days
Illustrator 1 day
Outcome:
Mk is now able to produce complex montages in Photoshop using layers and complicated masks. She is now comfortable when using Illustrator and has used all the tools and techniques by following a series of exercises increasing in difficulty. She has also designed sophisticated web sites with numerous interactive features, edited HTML and Javascripts. She knows how to buy web space and how to FTP new files to her host server and how to work with CGI scripts.

9. Graphic Designer
Photoshop & pre-press (advanced)
SS has a degree in graphic design and has been working as such for many years. She wants to know how to get Pantone colour separations from Photoshop without them being converted to CMYK. She also wants to talk about trapping, various pre-press issues and fonts to get things straight in her mind because she had been taught conflicting perspectives.
Recommended course duration:
Numerous topics 1 day
Outcome:
All her questions were answered. She understands the theory and practice of trapping and worked on exercises producing Pantone separations from Photoshop under the tutors guidance. Pre-press and print was fully explained to her and she is now confident of taking a job through pre-press and print stages without error. She was also given a work-flow diagram showing the process from start to finish as well as producing lots of her own notes.

11. Publishing and editorial staff
Quarkxpress, Photoshop and pre-press
AB and BP were editors with an international publishing firm. They wanted to learn how to communicate more effectively with designers and printers working for them. They also wanted to test the feasibility of making corrections themselves to Quark documents and to clarify pre-press and print topics.

Recommended course duration:
Photoshop: 0.5 days
Quarkxpress: 1.5 days
Pre-press: Integral
Total: 2 days

Outcome:
All their questions were answered and they felt confident they could better understand and liaise with service providers from a more informed position, knowing what they could expect in terms of possibilities, quality and timescale. They learnt the differences and advantages of file types and how to convert one to another and to re-size and re-sample images using Photoshop and understand the ramifications for resolution. Following hands-on tutoring they also felt confident about carrying out edits to documents using Quarkxpress.

13. Graphic Designer
Adobe Indesign
MG had trained with Steve Price before and had been pursuing a successful career using Quarkxpress amongst other programs but was now looking for a new job and felt that she needed to add Adobe Indesign to her skill set on the advice of employment agencies. She was already an experienced Quarkxpress and Photoshop user and was familiar with page layout and typesetting terminology and pre-press matters.
Recommended Course Duration
Quark to Indesign conversion course: 1 day
Outcome:
MG used the course to translate what she knows about Quarkxpress into the key strokes and menu choices to achieve those things in Indesign. She also learnt the differences in the interface between the two programs and how the tools and menu/palette structure works in Indesign, how the program approaches the issue of page layout and practiced using Indesign throughout the day. She left no longer feeling daunted at using the program and feeling she could confidently add Indesign to her CV. (Candidates are usually encouraged to make their own notes during tuition with the help of the tutor, but for this course detailed notes are provided as well, as part of the course.)
 

 

 

                       

2. Freelance Graphic Designer
Quark, Photoshop & Illustrator (advanced)
Since going freelance, AD realised that she needed to know more about the above programs in greater depth and had a very good idea of what she wanted to know.
Recommended course duration:
2 days
Although AD brought a long list of topics and examples she wanted to go over, after a helpful discussion with the tutor she realised there were a few other topics she wanted to add to the list. Over the two days AD and the tutor worked through the list using her examples and some relevant projects provided by the tutor.

Outcome:
AD used the course to fill in the gaps in her knowledge cramming three programs into a short and intensive course and "picked the tutors brain". She practiced using the tools she had never previously bothered with and learnt new ways of combining the ones she had. She learnt more shortcuts and tips to improve productivity, and modified her ways of working to accommodate the tutors suggestions. She fully understood the advanced techniques and was able to bring a wider repertoire of ideas to her work that only the computer made feasible.


4. Novice Artworker
Quark, Photoshop & Illustrator from scratch
RS took a Fine Arts degree and followed this with a course in Design Management but had only used Photoshop on any of these courses. His objective was to find work in the graphics industry as a Mac Artworker and needed to be able to demonstrate professional level skills in all three programs to achieve this.
Recommended course duration:
9 days (plus a tenth free)
RS took advice and spread the course over three weeks spending three days a week on each program and then one day to recap. Three days enabled the tutor to cover everything RS needed to know as a professional Mac Artworker.
Outcome:
RS took a short answer written theory test at the end of the course and scored 86%. He also successfully completed all the ongoing exercises throughout the course and understood how all the tools of all the programs worked as well as numerous tips, tricks and techniques which will stand him in good stead in his career. During the course he designed a 16 page colour brochure, business stationary, logos, posters and leaflets, producing montages and web graphics in Photoshop. In fact in ten days he produced half a gigabytes worth of files which he took away on a CD, as well as copious notes. He showed a particular aptitude for the work and now has a skill set which is highly marketable.

6. Textile Designers
Photoshop and Illustrator
NY and AR work for a textile company and were using Photoshop and Illustrator to design patterns. They were self taught and wanted assurance that they were doing things the right way or if they could improve their productivity and express their ideas better if they knew the programs more thoroughly. They weren't confident about working on strange machine in a strange environment so an on-site course was arranged.
Recommended course duration:
1 day (2 people) on site
The instructor spent the first fifteen minutes of the day reviewing the kind of work they had been doing and discussing their reservations and suggested an agenda for the rest of the day which NY and AR were delighted to follow. At the end of the day they were familiar with a much wider range of tools and techniques and received suggestions from the tutor how they might use these in a more efficient way to achieve the creative effects they had in mind.
Outcome:
At the end of the day they both felt much more comfortable and proficient with the programs and all the tools and which ones best suited their requirements. The tutor also made several incidental suggestions about how to better configure their Applemacs to optimise performance.

8. Proprietor of Fine Art Gallery
QuarkXpress, Pre-press and print, Photoshop
NH is a partner of an international Fine Art Gallery which wanted to produce a limited run edition of a 300 page book, in several languages, as a promotional item. They had clear ideas about what style of book they wanted and NH decided she would undertake the project in-house. After attending night classes over several months NH still felt they needed ongoing 1-2-1 advice and tuition throughout the project.
Course duration:
6 days (phased over several stages of the project)
Outcome: A superb, glossy, hard back with loose cover, (245x300mm), 292 page, highly illustrated example of this type of book documenting the life and works of the particular artist, design, layout and artworking undertaken all in-house with major cost savings.

10. Marketing personnel
(8 staff as a group) Provided own list of topics
WKH produced a mountain of printed material and had brought document generation and editing in-house using Quarkxpress and Photoshop. They received graphics files from a parent company which led to confusion about file types, colour models, resolution and other pre-press issues. They wanted to rely less on their printer to resolve these issues at print time and to take more control by understanding the terminology better and filling in the gaps in their knowledge. The session took the form of a question and answer session with demonstrations using Quark and Photoshop
Course duration:
2 days
Outcome:
Numerous as hoc issues were discussed and resolved and by the end of the day all had a thorough understanding of the issues concerned and felt much more confident handling this aspect of their work. Bad habits and practices were identified and suggestions from the tutor were taken on-board leading to a second session with another 8 staff from a subsidiary company facing similar problems.

12. Recent Design Graduate
Photoshop, Quark, Illustrator
MJ was a recent graduate in graphic design with excellenet conceptual skills but lacked confidence in his software skills. He had used Macs and the relevant software at university but didn't feel his skills were avanced anough to satisfy prospective employers.

Recommended Course Duration
Photoshop: 1 day
Quark: 1 day
Illustrator: 1 day
Mac OS and pre-press: 1 day

Outcome:
MJ learnt superior working practices and numerous creative tips and techniques for all three programs, he consolidated the skills he learnt at university and developed them to a professional level, and filled in the gaps in his knowledge regarding pre-press and print and preparing files for press. He left with a highly marketable skill set and felt much more confident about applying for jobs and discussing these skills at interviews.
 

 

 

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